Storytelling is the technique by which the stories of a culture are passed on to subsequent generations, and it reinforces the ideals of any civilization. Fables, folk tales, myths and legends are among the many formats in which these stories are transmitted. When you consider that the majority of books, journals, videos, news broadcasts, social media discussions, etc. consist of a person presenting a narrative in one form or another, the centrality of storytelling in culture becomes obvious.
Storytelling emerged as a way for our ancestors to entertain the community. Storytelling is a powerful tool for bringing people together. People strengthen their collective identification when they share the same mythologies or stories, which improves their ability to pool resources and collaborate with each other. This social unity, aided by storytelling, may have contributed to the evolutionary success of our ancestors.
The way people tell stories and keep up to date with events has transformed into a more holistic experience due to the use of emerging technologies such as the printing press, the Internet, and social media platforms. Over the years, technology has enabled humans to employ all types of storytelling: visual stories in pictures, spoken stories in films and recordings, and written words on blogs and social media statuses. .
Many people create excellent vernacular material in old media such as movies, television, printed books, newspapers, and songs. However, it is difficult to find tools to generate or consume such material in fast-growing and fast-growing new media – the web, mobile apps, e-books and social networks. There could be two explanations behind this. For starters, the vast majority of Indians (about 75% of the population) do not have internet access. Second, even for those who have access to it, the technology does not support vernacular languages. Fortunately, these two barriers are collapsing. Storytelling has undergone a paradigm shift with the introduction of artificial intelligence (AI). A screenplay with brilliant twists and authentic dialogue is written by human storytellers. AI would help them do their job better by providing information that enhances emotional attraction, such as selecting a musical score or visual image that helps elicit feelings of hope. This revolutionary technology would give storytellers an extra boost, allowing them to thrive in a world where audience demand seems limitless.
Accurate analysis and effective explanation of results is becoming a key talent in the current era of AI and machine-assisted analysis to bridge the growing data literacy gap. Helping decision-makers understand the process and make sense of the results is needed to get the most out of AI projects and drive better results.
Understanding and describing machine learning use cases, metrics, and graphs can be challenging. Machine learning models and correlations between variables are usually subtle, surprising, and sophisticated when describing the AI challenge to be solved. Successful analytical communicators don’t wait until the end of a project to communicate their findings, and instead educate stakeholders throughout the process.
The other major turning point in the evolution of storytelling has been the emergence of content creators, particularly in vernacular languages. While many tools used in the digital age are tailored to specific digital mediums, old storytelling practices still need to be maintained in order to tell great stories. Framing, plot, character development, and storytelling are all storytelling methods that play an essential role in content creation.
Transmedia storytelling works especially well with social media, so it’s an essential aspect of digital storytelling. Transmedia storytelling is the delivery of various story elements across multiple platforms. Since different social media sites attract other media outlets and audiences, posting intentional material on various social media channels can benefit brand storytelling.
Sharing blog posts on social media is the most obvious approach to including social media in a content marketing strategy. In this regard, Twitter and LinkedIn are beneficial. Visual social media platforms are also great for visual storytelling through posts.
Now is the time for vernacular languages to explode in popularity thanks to the multiplier effect of new media. Vernacular is the way to go if one is a content provider, a voracious consumer or an innovative company looking to capture large segments of the Indian market. It’s fascinating to see how language influences storytelling. There is a complete history of a culture in the way someone speaks or a language grammatically puts things together or processes things. One can choose to engage with the history of the culture when one speaks the language, even if one does not know or understand the history.
The opinions expressed above are those of the author.
END OF ARTICLE