Action Figure Insider »CASETiFY Designs New Collection Around Beloved Disney Princess Characters


Encouraging Disney fans to “be your own princess,” the inspired tech capsule shines with unique accessories celebrating individuality and inclusiveness.

HONG KONG AND LOS ANGELES, July 15, 2021 / PRNewswire / – Today, CASETiFY announced its latest collection with Disney, launching a new campaign called “Be Your Own Princess”. The fourth installment of this collaboration joins Disney’s Ultimate Princess Celebration, with the launch of the collection online at Eager fans can sign up now for the waitlist, which grants priority access on launch day, July 29.

Inspired by the concept of “Be Your Own Princess”, CASETiFY takes inspiration from the whimsical spirit and unwavering strength of the Disney Princess characters to create a daring collection of protective accessories. Customers are welcome to purchase special designs, including fan favorite models of Disney, Ariel, Belle, Cinderella, Jasmine, Mulan and Tiana featured on the brand’s iconic phone case styles. Fans will be delighted to find special accessories designed after the personality of each Disney Princess character, with sticker-style icons playfully arranged in striking colourways. Plus, Disney fans can put themselves in the spotlight with the new Princess Pocket Mirror Case, a reflective iPhone case designed to showcase self-love. As the ultimate nod to ‘Be Your Own Princess’, customers are encouraged to make their case truly unique by selecting their favorite Disney Princess from the range and adding their name or monogram to the personalized creation. The collection supports a range of iPhone sizes priced at $ 35- $ 75, with case types including the popular Impact Series and the Custom Mirror Case, in addition to two new case types: the Glitter Impact case and the ultra compostable case, the latest release in sustainable accessories.

“The most magical thing about Disney Princess characters is that anyone can be one,” said Wes Ng, CEO and co-founder of CASETiFY. “Their charisma, kindness and bravery inspire us to be ourselves, true and authentic, while celebrating what makes each of us unique – a core value for members of our own community”

The collection joins an exciting list of brand partners for CASETiFY, as the lifestyle brand celebrates 10 years of its founding this fall. In honor of this milestone, CASETiFY is teaming up with special partners to launch new products in limited versions, with styles dropping monthly. In this collection, fans will be able to purchase the brand’s first beaded phone bracelet, fashioned with pearly pearls and gemstones, for US $ 45. The collection’s designs extend to more complementary tech accessories, with Disney Princess designs for AirPods cases and the new custom AirTag holder, constructed from sustainably sourced materials and fitted with a metal hook for clip-on on virtually anything.

To learn more about the collection and its availability online and in select CASETiFY Studio locations, please visit For product updates and future CASETiFY Co-Lab launches, follow @CASETiFY on Instagram, Facebook and Twitter.



CASETiFY is the global lifestyle brand and home to the first and largest platform of custom tech accessories. Created with the highest quality materials and the most cutting-edge designs, CASETiFY products turn your personal electronics into stylish, drop-resistant accessories. Known for selecting the best artists and creatives for its Co-Lab program, CASETiFY offers brands and individuals the opportunity to share their unique visions with the world. For more information about CASETiFY, its stores, partners and products, please visit

Daniel pickett

Afi founder and editor Daniel “Julius Marx” Pickett has been around toys his entire life. The first line he ever collected was the Mego’s World’s Greatest Super Heroes line in the 1970s. He has been surrounded by collectibles ever since. In 1999, he was baffled by the lack of information and news on some of his favorite toy lines he collected. Since he couldn’t find the information, he decided to sue himself, thinking that other people might be interested in the same news as well. He started writing a weekly toy industry column and an action figure for a toy news site and within a few years he tripled the site’s daily traffic with his updates, reviews and its product characteristics. He has established relationships with all the major toy makers and many sculptors, painters and mold makers. He turned his hobby into a global expertise that the industry adopted. In 2004, he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted both in industry and in the mass media. Over the years, Daniel and AFi have been called upon as experts in the field. Daniel has been featured regularly on “Attack of the Show” on the G4 Network as the main contributor to their “Mint On Card” segment, and our homepage has been linked twice to the “Pop Candy” blog from USA. Today. Daniel’s content has also been featured on Bloomberg News,,, The Wall Street Journal, The Saturday Evening Post,,,, Boing-Boing, Gizmodo .com, Ain’t It Cool News, the official blog for Star Wars, Geekology, G4, CNet, and Toy Fare magazine, among others. He has been a consultant on toy lines, books, documentaries and television shows. But it all sounds really arrogant and “its own horn” – the long and the short is that Daniel loves toys and he LOVES to talk about them.

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