Story telling

A genius of storytelling before his time

Here Comes John (1993), Bridget O’Connor’s first storybook, blew like a great wind in 1993 – smart, stylish, very funny, even a little cruel at times, giving him more than a whiff of danger. . His voice was unforgettable, his ear close to the ground of contemporary demotic, a rare working-class voice as rebellious as […]

Story telling

Telling corporate stories has been a trend among large companies, now SMEs are discovering it

In recent years, some of the world’s most famous companies have also started to tell stories. Cisco, Boeing, and GE, among others, have stories in the form of videos and blogs on their websites. Some are staff members who speak from personal experience, while others relate how a product was launched or how the business […]

Story telling

Puig brings Penhaligon to life with narrative pop-up at Istanbul Airport

Brand dynamism: the pop-up celebrates the universe of the Penhaligon brand through the imagined stories of its Portraits and Trade Routes fragrance lines TURKEY. Puig Travel Retail Europe and Unifree Duty Free (a joint venture of Gebr Heinemann) have teamed up to host an exciting new pop-up from Penhaligon to Istanbul Airport. The consumer-centric activation […]